How Fabletics Plans to Beat Amazon at Their Own Retail Game

Women across the country are starting to spread the word about Fabletics, and it appears the company is poised to compete with Amazon in the women’s apparel space. The company has a secret weapon, their co-founder Kate Holmes, and she and the team at Fabletics have come up with a unique way to transform buying women’s workout apparel online.

 

Place your first order at Fabletics and you will see why so many women are making the move to this growing apparel retailer. Regardless the cost of anything at the website, you pay $25 with free shipping for your first order. This means you can score some top of the line yoga pants or a complete workout set for that incredibly low price delivered right to your door.

 

After you inspect your new purchase, return back to the Fabletics website to take part in the Lifestyle Quiz, it is the key to you unlocking your VIP membership. Once you are approved for membership, then the real benefits are unlocked. Each order you make at the Fabletics website from here will have free shipping. Anything you buy at the company will cost you $49.95, regardless if it sells for $125, as a VIP member you are locked into that low price-point.

 

Compare these membership benefits to that at Amazon, where you must pay $75 or more for the right to have 2-day shipping for a year, and that is about all the benefits you get. VIP members at Fabletics also get their own personal shopper who once a month will select a new item based on the results of the quiz, then place it in the shopping cart for your approval. Nothing ships without your approval, so if you do not like the piece, it goes back in the inventory.

 

Fabletics has taken reverse showrooming to new heights. The company actually encourages shoppers to visit the retail stores and shop, because whether you buy or not, those items are placed in your online shopping cart for your consideration at another time. Maybe you want to shop at the store to try on the workout apparel, then at a later date mix colors and styles based on the fit and order at your convenience.

 

Take a listen to what women around the web are saying of their shopping experience at Fabletics.

 

Tanya commented at Trust Pilot, “I recently bought some pretty amazing yoga pants that all the gym is talking about. They shipped free and I paid a third of what the cost would have been at Amazon.”

 

Vicki at Krazy Lady Coupon, “I found that my personal shopper selected some cute yoga pants for me, so I had them shipped and absolutely loved them. I can’t wait to see what they choose for me next month.”

 

Becky at A Foodie Stays Fit says, “Take a look at the huge selection of workout apparel at Fabletics. I keep coming back each month to find more sections that the prior month. Love shopping here.”

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